The Nordic Innovation Landscape
A research initiative exploring how companies across the region build, scale, and sustain innovation — from culture and processes to partnerships and emerging technology signals.
UNDERSTANDING WHAT DRIVES INNOVATION
Innovation in the Nordics and Baltics is globally recognised — yet the realities behind how it is actually managed, incentivised, and accelerated remain fragmented.
This project brings clarity.
We analyse how organisations approach innovation today: what enables progress, what slows it down, and how leaders can navigate the shifting landscape of new technologies, talent, and collaboration models.
Key Insights That Shape Decisions
Innovation Culture
Approaches to idea generation, experimentation, and risk management.
Explore the Report
Processes & Leadership
Governance structures, decision-making frameworks, and tools shaping innovation outcomes.
Explore the Report
Emerging Signals
Early indicators of behavioural trends, market needs, and technological adoption.
Explore the Report
THE REPORT IS NOW AVAILABLE
The full report consolidates in-depth interviews, market signals, and cross-sector observations from innovation leaders across the Nordics and Baltics. It identifies structural gaps, highlights emerging best practices, and outlines opportunities for organisations to accelerate innovation, reduce friction, and strengthen competitive advantage.
From Bureaucracy to Innovation: How to Transform Corporate Culture into Startup Thinking
The Problem: How Bureaucracy Hinders Innovation Steps to Create Startup Culture within a Corporation Revising Motivation and KPI Systems[…]
From Survival to Innovation: How Overcoming Adversity Can Become a Competitive Advantage
Hidden Potential: From Survival to Innovation Unique Qualities of “Survivors” Barriers to Unlocking Potential Cultural and Social Barriers Organizational[…]
Startups Within Corporations: How to Create an Innovative Environment
What Are Corporate Startups? Key characteristics of internal startups: Analysis of Innovative Culture Key elements of innovative culture: Anti-bureaucratic[…]
Shape the Next Wave of Innovation
We welcome contributions from corporate leaders, innovators, and subject-matter experts to enhance our understanding of emerging innovation trends.
We study collaboration to make it work better
We’re a Nordic team with hands-on experience in innovation and B2B strategy. This research is part of our ongoing work to better understand how collaboration between companies and startups happens in real life — and how it can be improved.
Artem Verlin
CEO at Digitune
Communications & Partnerships
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Natalia Illarionova
Founder and CEO at Albimarketing
MA, Sociology
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Kristina Verlin
CMO at Digitune
Marketing & Business Development
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