Why do innovation strategies fail?
Be part of the future of innovation:
Take part in this research as a corporate innovation expert.
What We’re Exploring
How can we create meaningful collaboration between startups and corporations?
Despite growing interest, many organizations still struggle to partner effectively with startups. The path from ambition to action is often blocked by cultural gaps, structural inertia, or unclear communication. Your insights will directly inform a new approach to Startup–Corporate matchmaking in the Nordics.
We invite corporate innovation professionals to share their insights.
Your voice is essential in shaping the future of startup-enterprise collaboration.
What We’re Exploring
A Semi-Structured Interview on Real-World Innovation
This is a semi-structured research interview — guided by key themes, open to your perspective.
In the conversation, we’ll explore:
– What does innovation truly mean in your organization?
– Is it a strategic priority — or a vision that struggles to gain traction? Why?
– What factors help internal innovation efforts succeed — or cause them to stall?
– What makes external startup collaboration effective — or difficult?
– Where do the biggest obstacles lie: mindset, budgeting, communication, or bureaucracy?
How the research works
When
June – September 2025
Format
1:1 expert interview for 45 minutes
Where
Online or 1:1 meeting
Confidential
Insights are used in aggregate only.
Help us identify the real challenges — and uncover opportunities — in corporate innovation.
Your perspective can shape the future of collaboration between startups and enterprises.
Who this research is for
Share your experience.
Help shape what’s next.
Join the conversation:
We’re building a research-backed framework to help companies:
– Empower internal entrepreneurship
– Discover and integrate solutions from startups
– Foster cultures where ideas can grow and thrive
We’re speaking with:
-Corporate innovation leaders
– Heads of R&D or strategy teams
– Startup collaboration or venture program managers
– Decision-makers who have worked with startups — or wanted to but couldn’t
All conversations are confidential and used in aggregate only.
Who we are
We study collaboration to make it work better.
We’re a Nordic team with hands-on experience in innovation and B2B strategy. This research is part of our ongoing work to better understand how collaboration between companies and startups happens in real life — and how it can be improved.
Communications & Partnerships
MA, Sociology
Marketing & Business Development
We’d love to learn from your experience.
This is a one-on-one, confidential conversation — thoughtful, flexible, and grounded in real practice. We’ll schedule at your convenience and share the key insights with you afterward.